1st Generation

Post India’s partition in the 1940’s Mr. Fakirchand Anand moved from Sayalkot to Pune and opened a watch retail shop by the name of Alka watch Company. This first step was the beginning of the journey of the Anand family in the watch industry which today has grown leaps and bounds with its nationwide presence.


2nd Generation

In July 1959 the second generation entered and his son Mr. Ved Kumar Anand moved to Mumbai and took to journalism for the horological trade industry. He founded ‘Trade Post – The International Watch & Clock Magazine’ along with Mr. Mihir S. Kharod and started their office at Nariman point, Fort. Due to his untimely death, his partner took the reigns in his hand and today, 63+ years in the running, it is regarded as a highly revered magazine that centres itself around the horology industry and the various markets spread across India and the world. Mr. Hemal M. Kharod along with his team, continue to assist in the successful running of the publication.

3rd Generation

On 5 th September 1968, the third generation Mr. Harish Anand entered the industry and started his company Sparesman which indulged in trading of watch spare parts across India. In 1976, he changed the company name to Anand Enterprises and expanded the business by adding more products like manufacturing of watch crowns in Jamnagar, Gujarat by the name Champion which soon became a well established brand in India. He then explored the opportunity of dealing in other wrist watch parts and started importing them from Switzerland, France, Hong Kong and China. In no time Anand Enterprises became one of the largest watch spare part suppliers in the country. In the year 2000 he started a watch factory in Daman by the name of Swiss Hills Industries which gave birth to the brand Baywatch®. This brand is targeted towards the young generation and providing them trendy good quality watches at affordable prices.

4th Generation

In 2004, the forth Generation Mr. Vivek Anand was already geared up to reign & continue the powerful legacy. Baywatch® as a brand under him then reached new heights and has a strong onlineand offline presence through its distributor network. With progressive thinking and having andenhancing the current factory setup, he started manufacturing watches for other brands and now isrenowned as one of the best OEM/ODM watch manufacturers in the country. Soon Anand Enterprises became a prominent supplier to leading retail giants and MBO’s like Future group, Reliance retail and many more. With dedicated focus and updated technology keeping current trends of the international market in mind, the wings spread to manufacturing for leading brands in UAE, Sri Lanka, Bangladesh, Australia, Canada and many more countries.


In 2020, Anand Enterprises expanded its wings in the health care industry. In no time we achieved great heights and became a leading exporter of health care products like hand gloves, digital thermometer, BP monitor and many more under our brand JUSTWELL.


4 Generations, well established brand of watches in corporate and retail sector BAYWATCH®Unmatched after sale services, more than 200 Private labels brand manufactured. Health care brand called JUSTWELL– and still many more stories to unveil!